Published date: 3 December 2018

Last edited date: 3 December 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 14 May 2018

Contract summary

Industry

  • Radio, television, communication, telecommunication and related equipment - 32000000

Location of contract

Any region

Value of contract

£0

Procurement reference

RD1001831

Published date

3 December 2018

Closing date

14 May 2018

Contract start date

25 June 2018

Contract end date

31 July 2020

Contract type

Not specified

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Department for Education (DfE) is looking to recruit a lead strategic and creative agency to work with us to design and deliver a media neutral, evidence-based, marketing and communication strategy to deliver a campaign that will:
Inspire our audiences to consider offering, or taking up an apprenticeship, and crucially, to take action
We have been running the Get in Go Far advertising campaign for a number of years and have just completed the latest burst of activity. Since the campaign was developed the needs of the programme have changed and our focus between now and 2020 is to reach our target of achieving 3m starts. This calls for a change.
This is a rare opportunity to work with DfE and our executive agency, the Education and Skills Funding Agency, to develop an exciting and impactful solution to this brief and to play a part in delivering a top political priority.
Most importantly, it will make a real difference to the lives of thousands of young people and will help employers to be more productive and successful.

More information

Attachments

Award information

Awarded date

8 June 2018

Contract start date

25 June 2018

Contract end date

31 July 2020

Total value of contract

£5,000,000

This contract was awarded to 1 supplier.

M&C SAATCHI (UK) LIMITED

Address

34-36 GOLDEN SQUARE
W1F 9EE
GB

Reference

Companies House number: 03003693

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Angela Friend

Address

Sanctuary Buildings
20 Great Smith St
London
SW1P 3BT
England

Email

angela.friend@education.gov.uk