Published date: 9 January 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 26 January 2024, 11:45pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

Any region

Value of contract

£100,000 to £500,000

Procurement reference

BIP833652522

Published date

9 January 2024

Closing date

26 January 2024

Closing time

11:45pm

Contract start date

5 February 2024

Contract end date

28 June 2024

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are seeking an agency partner to help us deliver a WRAP brand that truly reflects our experience, expertise and global ambition. Our chosen agency should care deeply about mitigating climate change and be willing to meet, challenge and exceed the brief. Based on stakeholder research, we know that to enable circular living on a global scale, we need a brand that positions us as:

Less: UK local, quasi-government, passive, low-key, 'footnote in a report'

More: global NGO, bold, ambitious, pro-active, impactful

Whilst retaining: technical expertise, independent convening power, trust and credibility for delivering results.

Acknowledging the above, our chosen agency partner will help us to navigate:

Global expansion as we establish our presence in the Americas and Asia Pacific;

A potential name alteration to reflect our global presence;

Brand hierarchy and relationships between WRAP and its various sub-brands, campaigns and initiatives.

Our visual and verbal language, to inform our overall;

Brand personality.

The crux of the challenge is retaining our 20+ years of technical reputation and credibility, with the need to become bolder and broader-reaching as an organisation.

More information

Links

Additional text

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/respond/24755UP85C

About the buyer

Contact name

Hannah Russell

Address

Second Floor, Blenheim Court
19 George Street
Banbury
OX16 5BH
UK

Telephone

01295584109

Email

hannah.russell@wrap.org.uk