Published date: 3 May 2017

This notice was replaced on 29 June 2017

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 29 June 2017)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

North West

Value of contract

£0 to £150,000

Procurement reference

LJMU 1720

Published date

3 May 2017

Closing date

19 May 2017

Contract start date

1 June 2017

Contract end date

31 August 2018

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

LJMU wishes to engage a Supplier to work in partnership with us to deliver a step-change in our digital marketing to prospective students.
To date, our approach has been to run digital campaigns to drive traffic to the website, increase social engagement, signpost prospects to recruitment events and to raise awareness of vacancies available over the Clearing period. This has helped to create spikes of interest.

In recognition of the fact that prospective students expect to find the information they need across their media consumption channels of choice at a time that suits them, our approach moving forward is to invest in 'always-on' digital marketing activity aimed at reaching more prospects and maximising opportunities to receive as many high-quality applications as possible.

Creating a year-round 'push and pull' digital channel mix, providing a combination of awareness, nurturing and direction throughout the consideration journey will be a key differentiator for LJMU in the marketplace.

We are therefore looking to appoint an Agency with proven, first-class expertise in digital marketing to work in partnership with us to deliver a digital marketing strategy that is underpinned by robust analytics and insights to allow us to deliver increasingly targeted marketing communications across a range of platforms

More information

Links

Additional text

Companies who have interest in this opportunity should visit the Intend link attached on this advert and view the documents, to ascertain if this is a suitable project.

If you have any queries arising from the opportunity , then these should be placed via the Intend system , not via email

About the buyer

Contact name

Kathryn Houghton

Address

4th Floor Kingsway House, Hatton Garden
Liverpool
l3 2AJ
England

Email

k.l.houghton@ljmu.ac.uk

Website

www.ljmu.ac.uk