Published date: 11 April 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 28 November 2019, 12pm

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£99,350

Procurement reference

tender_217564/1060283

Published date

11 April 2022

Closing date

28 November 2019

Closing time

12pm

Contract start date

8 February 2022

Contract end date

30 April 2022

Contract type

Service contract

Procedure type

Other: Calling off from an existing call off contract

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The FSA's communication strategy aims to motivate positive behaviour change and help the public understand risk and best practice. Several pieces of work have been carried out over the last few years to test and develop effective approaches to comms messaging (See: 2014 Messaging Report, 2020 risk communication toolkit and supporting research)
Earlier this year, Social Science published the paper 'Qualitative consumer research to explore communications on food safety messaging (2021)'. This work aimed to enhance the FSA's understanding of current behavioural drivers and attitudes towards communicating food safety messages and how these may vary by audiences.
Four over-arching communication approaches were tested via 30 two-hour long video-enabled focus group and 20 one-hour long telephone depth interviews.
Participants from the general population were stratified by age and life-stage across England, Wales and Northern Ireland. Participants from Chinese, Black African, Black Caribbean, Pakistani and Indian minority communities were specifically represented to explore cultural differences in message reception.
Participants were shown and asked to respond to up to six pieces of stimulus materials - short food safety messages accompanied by stock images, designed to test theoretical approaches to communicating food safety.
Qualitative findings were analysed using the COM-B framework and used to develop a Food Safety Communications Toolkit which provides a framework for communicating food safety to consumers.

More information

Attachments

Award information

Awarded date

18 February 2022

Contract start date

8 February 2022

Contract end date

30 April 2022

Total value of contract

£99,350

This contract was awarded to 1 supplier.

Ipos Mori

Address

3 Thomas More Square, London, Greater London, E1W 1YW, UNITED KINGDOM

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

Yes

About the buyer

Address

Foss House, Peasholme Green
York
YO1 7PR
England

Email

FSA.Procurement@food.gov.uk