Published date: 17 June 2017

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 23 June 2017

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

London

Value of contract

£0

Procurement reference

BIP262874459

Published date

17 June 2017

Closing date

23 June 2017

Contract start date

13 July 2017

Contract end date

12 July 2020

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing. The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, product distribution through dedicated holiday arm , specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain's global brand campaign- Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.

More information

Links

About the buyer

Contact name

Procurement

Address

Sanctuary Buildings
20 Great Smith Street
London
SW1P 3BT
UK

Email

procurement@visitbritain.org