Published date: 19 March 2021

Last edited date: 19 March 2021

This notice was replaced on 15 June 2022

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 15 June 2022)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising services - 79341000

  • Marketing services - 79342000

Location of contract

GL19 3BE

Value of contract

£0 to £50,000

Procurement reference

HartpuryDIA-T_Marketing

Published date

19 March 2021

Closing date

6 April 2021

Closing time

5pm

Contract start date

3 May 2021

Contract end date

30 June 2023

Contract type

Service contract

Procedure type

Single tender action (below threshold)

A direct contract with a single supplier, without competition.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Hartpury University and Hartpury College's mission is to be a specialist niche provider delivering relevant, effective and high quality education and training for employment in sport, equine, animal and agricultural industries; locally, nationally and internationally.

The vision for Hartpury Agriculture is to create an industry leading Digital Innovation Farm providing excellent facilities, education and research to meet global demand for new technology in farming.

Hartpury is now seeking to appoint a marketing specialist to develop and deliver a marketing and PR plan to support the project's aims.

It is anticipated it will include but not limited to the following, however precise actions may vary as determined by the strategy to be developed by the successful tenderer and agreed by Hartpury, to give maximum ROI inline with project goals:

Create an actionable social media plan and manage the day-to-day handling of relevant social media channels.

Generate quality media coverage monthly

Create engaging new content for the relevant webpages on the Hartpury website and keep up to date using the web CMS (Umbracco) in-line with Hartpury style guide and whilst using expertise to maximise SEO.

Deliver a regular e-newsletter for key stakeholders/leads in database, working in collaboration with the project manager to determine relevant content.

Oversee the design of a new logo for the project.

Create and deliver a small-scale advertising campaign.

Produce promotional materials (print, digital, display) in line with Hartpury branding guidelines, to promote the project to relevant stakeholders and audiences, including in preparation for specific industry or onsite events. Oversee such projects from conception to delivery, managing photographers, designers, printers and other stakeholders as necessary and within overall budget.

Work closely with the Hartpury marketing team (who primarily focus on student recruitment) to ensure efforts are aligned and opportunities for student recruitment to the university and college are maximised.

Lead marketing and promotion of the project pre-launch to ensure integration into the Gloucestershire Innovation portfolio.

Work closely with Hartpury Agri-Tech Centre to provide a comprehensive offer and support to businesses already engaged including promotion and attracting pipeline of project membership.

Provide updates to the DIA-T Project Manager through the provision of regular performance reports.

Monitor data to ensure the project meets its target audience.

Ensure contract offers value for money and is delivered within budget and timescales.

Please submit your detailed tender including full costs to a maximum of £50000 inclusive of VAT to Catherine.Briggs@hartpury.ac.uk by 5pm on Tuesday 6th April 2021.

For enquiries, please contact DIA-T Project Manager via email to Catherine.Briggs@hartpury.ac.uk

More information

Attachments

About the buyer

Contact name

Catherine Briggs

Address

Hartpury House, Hartpury
GLOUCESTER
GL19 3BE
England

Telephone

01452 702 135

Email

catherine.briggs@hartpury.ac.uk

Website

https://www.hartpury.ac.uk/