Published date: 31 January 2022

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 14 February 2022, 10am

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

HX1 3UZ

Value of contract

£0 to £72,000

Procurement reference

IT-274-162-Marketing (CAP) 2022

Published date

31 January 2022

Closing date

14 February 2022

Closing time

10am

Contract start date

14 March 2022

Contract end date

30 June 2023

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes


Description

The College is seeking to appoint a marketing and communications supplier to design and develop a robust marketing plan, whilst undertaking marketing activities to engage, raise awareness and promote the benefits of apprenticeships to employers across the Leeds City Region.

The College is seeking applications from established marketing and communications organisations that can demonstrate a track record of successful marketing and communication campaigns with the intention of engaging employers through innovative and engaging activity and content. The provider must already have, or be able to promptly gain knowledge of Calderdale and the wider Leeds City Region to maximise opportunities, whilst understanding how to effectively communicate with a wide range of employers and sectors.

The successfully appointed provider will be required to:
o develop a cohesive marketing plan
o undertake marketing activities throughout the lifetime of the project, including:
o social media content creation, distribution and management across multiple sites/platforms, including paid campaigns
o design and promotion of case studies and testimonials
o creation and distribution of press releases to agreed media outlets
o marketing and promotion of events, including employer, apprentice applicant and National Apprenticeship Week (Feb 23) activity
This list is not exhaustive, and suggestions for additional marketing activity are expected.

All promotion, publicity and collateral produced must adhere to the Calderdale College and West Yorkshire Consortium of Colleges branding and publicity guidelines. Copies will be provided to the successfully appointed provider, as well as the ESF branding and publicity guidelines.

The Collaborative Apprenticeships Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.


More information

Links

Additional text

All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home

Funding Type (WEFO or EU) : EU

Funding Description

The Collaborative Apprenticeships Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Is a Recurrent Procurement Type? : No


About the buyer

Contact name

Sally Butterworth

Address

Francis Street
Halifax
West Yorkshire
HX1 3UZ
United Kingdom

Telephone

+44 1422399339

Email

sallyb@calderdale.ac.uk