Published date: 31 January 2022
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Marketing services - 79342000
Location of contract
HX1 3UZ
Value of contract
£0 to £72,000
Procurement reference
IT-274-162-Marketing (CAP) 2022
Published date
31 January 2022
Closing date
14 February 2022
Closing time
10am
Contract start date
14 March 2022
Contract end date
30 June 2023
Contract type
Service contract
Procedure type
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
The College is seeking to appoint a marketing and communications supplier to design and develop a robust marketing plan, whilst undertaking marketing activities to engage, raise awareness and promote the benefits of apprenticeships to employers across the Leeds City Region.
The College is seeking applications from established marketing and communications organisations that can demonstrate a track record of successful marketing and communication campaigns with the intention of engaging employers through innovative and engaging activity and content. The provider must already have, or be able to promptly gain knowledge of Calderdale and the wider Leeds City Region to maximise opportunities, whilst understanding how to effectively communicate with a wide range of employers and sectors.
The successfully appointed provider will be required to:
o develop a cohesive marketing plan
o undertake marketing activities throughout the lifetime of the project, including:
o social media content creation, distribution and management across multiple sites/platforms, including paid campaigns
o design and promotion of case studies and testimonials
o creation and distribution of press releases to agreed media outlets
o marketing and promotion of events, including employer, apprentice applicant and National Apprenticeship Week (Feb 23) activity
This list is not exhaustive, and suggestions for additional marketing activity are expected.
All promotion, publicity and collateral produced must adhere to the Calderdale College and West Yorkshire Consortium of Colleges branding and publicity guidelines. Copies will be provided to the successfully appointed provider, as well as the ESF branding and publicity guidelines.
The Collaborative Apprenticeships Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.
More information
Links
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- https://in-tendhost.co.uk/calderdale/aspx/
- Additional information on how to apply for this contract
Additional text
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All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home
Funding Type (WEFO or EU) : EU
Funding Description
The Collaborative Apprenticeships Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.
Is a Recurrent Procurement Type? : No
About the buyer
Contact name
Sally Butterworth
Address
Francis Street
Halifax
West Yorkshire
HX1 3UZ
United Kingdom
Telephone
+44 1422399339
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Closing: 14 February 2022, 10am