GB-Bath: University Brand Review

Contract summary

Industry

• Marketing management consultancy services - 79413000

Location of contract

South West

Value of contract

£44,250

Procurement reference

BIP481737617

Published date

24 March 2020

Closing date

13 March 2020

Contract start date

24 March 2020

Contract end date

23 March 2023

Contract type

Service contract

Procedure type

Open procedure

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

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Description

The University of Bath is reviewing its branding policy.
We are seeking a partner to help us develop:
-A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression
-New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University
-A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

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More information

Links

• https://www.delta-esourcing.com/delta/respondToList.html?noticeId=481737617
• Tender notice
• Please follow this link to view the notice.

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Award information

Awarded date

13 March 2020

Contract start date

24 March 2020

Contract end date

23 March 2023

Total value of contract

£44,250

This contract was awarded to 1 supplier.

Rbl aka REBECCA BATTMAN LIMITED

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About the buyer

Contact name

Liam Kilawee

Address

Purchasing Services
Bath
BA2 7AY
UK

Telephone

+441225385634

Email

l.kilawee@bath.ac.uk