Qualitative Market Research

Contract summary

Industry

• Market research services - 79310000

Location of contract

HR2 6JU

Value of contract

£41,700

Procurement reference

2017.01.ITQ

Published date

20 November 2017

Closing date

23 October 2017

Contract start date

1 November 2017

Contract end date

8 December 2017

Contract type

Service contract

Procedure type

Other: Quotation Procedure

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

NMiTE (New Model in Technology and Engineering) is the project name for a brand new HE institution with a mission to address the UK engineering skills shortage. It will offer a new approach to learning, based on real-world problem solving and blending high quality engineering, design, liberal arts and humanities with the communication and employability skills that employers need. The first full cohort will join in September 2020.
NMiTE has developed a range of names and branding propositions in preparation for the launch of its new brand in January 2018. Prior to this, NMiTE wished to commission a short program of research to assess the new names and concepts with the student target audience via qualitative methods. Findings to be delivered by 8th December 2017. The research was commissioned via quotes from suitably qualified organisations. 6 organisations were invited and 4 quotes were received.

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Award information

Awarded date

25 October 2017

Contract start date

1 November 2017

Contract end date

8 December 2017

Total value of contract

£41,700

This contract was awarded to 1 supplier.

YouthSight (Opinion Panel Ltd)

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About the buyer

Contact name

Jo Parkes-Newton

Address

Unit 416, Netherwood Road,
Rotherwas Industrial Estate
Hereford
HR2 6JU
England

Telephone

07590 266515

Email

jo.parkes-newton@nmite.org.uk

Website

http://nmite.org.uk/