Published date: 14 March 2023

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 21 March 2023, 9am

Contract summary

Industry

  • Research services - 73110000

Location of contract

London

Value of contract

£100,000

Procurement reference

BIP767573805

Published date

14 March 2023

Closing date

21 March 2023

Closing time

9am

Contract start date

1 April 2023

Contract end date

31 March 2024

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Tate requires a segmentation exercise of members, which can provide good insight and actionability for existing audiences, but provides insight and actionability for reaching further audiences. The segmentation must allow us to grow audience numbers, diversify and income by providing insight to be able to devise detailed programme, media, partnership and other departmental strategies to sustainably nurture existing audiences and to increase the diversity of our gallery visitors.

We require a segmentation which provides insightful understanding of how different audiences experience art, art galleries and our galleries, both triggers and barriers - which also allows us to specifically and effectively target and grow certain desirable demographics.

The segmentation must be workable by site and should provide a unified framework and easy to use language for use and uptake across all four Tate sites and all Tate departments.

More information

Links

About the buyer

Contact name

Declan McAlister

Address

Tate
Millbank
London
SW1P 4RG
UK

Telephone

+442078878811

Email

declan.mcalister@tate.org.uk