Published date: 29 May 2025

Withdrawn opportunity - This means that the contract has been withdrawn early. This could be due to a change of circumstances.


Closing: 20 February 2024, 12pm

Contract summary

Industry

  • Social research services - 79315000

Location of contract

Any region

Value of contract

£64,975.75

Procurement reference

CF-0478400D8d000003VQwdEAG

Published date

29 May 2025

Closing date

20 February 2024

Closing time

12pm

Contract start date

10 January 2025

Contract end date

10 April 2025

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

We want to help farmers and other land managers make better decisions about how to use their land. We want to understand the extent to which providing application defaults based on farm and/or land types will encourage participants with limited digital literacy, which may also include those who are neurodivergent, to choose to deliver the right things in the right places, by reducing the cognitive load associated with sifting out irrelevant options and reading complex guidance. Our intention is to test this in the context of setting up ELM SFI funding agreement.

More information

Previous notice about this procurement

Evaluating digital engagement and nudge effectiveness among less digitally

  • Awarded contract
  • Published 28 March 2025

About the buyer

Contact name

Adrian Ajibade

Address

17 Smith Square
London
SW1P 3JR
UK

Email

adrian.ajibade@defra.gov.uk