Published date: 19 December 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 17 January 2020

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Advertising consultancy services - 79341100

    • Advertising management services - 79341200

    • Advertising campaign services - 79341400

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

    • Advertising, propaganda and information film and video-tape production - 92111200

    • Advertising film production - 92111210

Location of contract

B4 7DJ

Value of contract

£0

Procurement reference

PQ0228

Published date

19 December 2019

Closing date

17 January 2020

Contract start date

10 February 2020

Contract end date

9 May 2020

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications.

This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance.

The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns.

The agency / agencies shall:

o Produce creative campaign proposals
o Provide guidance on campaign ideas suggest by the Trust
o Deliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on
results and budget
o Film and produce a series of videos to support the campaign
o Provide actors and set
o Use actors that represent the diversity of Birmingham and our target audience
o Ensure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius
o Run the campaign using a mix of digital and traditional media including:
Social media
Display advertising according to search history
Print materials for hyper local advertising
o Use Trust branding and comply with the Trust's brand guidelines throughout promotional activity
o Work in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign
activities
o Provide ongoing evidence of the effectiveness of the campaign through fortnightly reporting
o Adapt the campaign according to feedback and campaign data

This contract will be for a period of 3 months commencing 10th February 2020.

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation.

If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000.

Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

More information

Links

Additional text

If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal.

Delivery Notes

Birmingham

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Carol Woodfield

Address

1 Lancaster Circus
Birmingham
West Midlands
B4 7DJ
United Kingdom

Telephone

0121 303 2913

Email

Carol.Woodfield@birmingham.gov.uk