Published date: 13 April 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 24 April 2018

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

London

Value of contract

£0

Procurement reference

BIP309814707

Published date

13 April 2018

Closing date

24 April 2018

Contract start date

11 May 2018

Contract end date

11 May 2020

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking an Airline Partner in European target markets: France, Germany, Spain, Italy and Netherlands to work with, from UK financial year commencing April 2018, through to March 2020 to encourage European consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

More information

Links

About the buyer

Address

Upper Ground Floor
1 Victoria Street
London
SW1H 0ET
UK

Telephone

+44075781067

Email

alia.trevanion@visitbritain.org