Published date: 14 July 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 9 June 2025, 12pm

Contract summary

Industry

  • Survey design services - 79311100

Location of contract

Any region

Value of contract

£650,000

Procurement reference

CF-0513500D8d000003VQwdEAG

Published date

14 July 2025

Closing date

9 June 2025

Closing time

12pm

Contract start date

15 August 2025

Contract end date

14 August 2030

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Award of Contract. AHDB intend to commission a Contract to one agency for the provision of Satisfaction Surveys of AHDB customers and stakeholders. Our farmers, growers and processors expect to see a return for the levy they pay, and these surveys form a key part of our evaluation strategy.

The Customer Insight Measure (CIM) has taken place annually since 2015, with fieldwork carried out between October and December, we intend for this pattern to continue. The last survey was completed between October and December 2024. The survey allows AHDB to evaluate its performance as one organisation, as well as being able to compare baseline levels between individual sectors. Processor levy payer respondents are asked slightly different recruitment questions to farmer/grower levy payers, given the different nature of their businesses. While the core questions across farmer/grower and processor levy payers remain consistent, the recruitment section varies, so there are some efficiencies in set up and training with the interview team, but they do need to be run as two surveys.

Award information

Awarded date

24 June 2025

Contract start date

15 August 2025

Contract end date

14 August 2030

Total value of contract

£240,000

This contract was awarded to 1 supplier.

QA Research Ltd

Address

Merchant House 11a Piccadilly, York, YO1 9WB

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
UK

Email

procurement@ahdb.org.uk