Published date: 18 November 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 4 October 2024, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

CV3 4PE

Value of contract

£115,000

Procurement reference

CF-0409100D8d000003VQwdEAG

Published date

18 November 2024

Closing date

4 October 2024

Closing time

12pm

Contract start date

9 December 2024

Contract end date

8 December 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products.
The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts.
The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB website.

This went out to tender on the 22/8/24 with a closing date of 4/10/24.

More information

Attachments

Award information

Awarded date

23 October 2024

Contract start date

9 December 2024

Contract end date

8 December 2025

Total value of contract

£115,000

This contract was awarded to 1 supplier.

NielsenIQ

Address

Nielsen House, John Smith Drive, Oxford, OX4 2WB

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk