Published date: 10 November 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 16 September 2025, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

SE1 9HA

Value of contract

£131,695

Procurement reference

tender_503092/1530449

Published date

10 November 2025

Closing date

16 September 2025

Closing time

12pm

Contract start date

27 October 2025

Contract end date

14 August 2026

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Ofcom would like to commission a qualitative research project to update our understanding of audiences' attitudes towards content involving 'health and financial' claims in programmes, their views on the potential for such claims to cause harm, and their opinions on the adequacy of the types of protections broadcasters should put in place to mitigate the risk of harm. This updated research will provide Ofcom with evidence to continue to inform our decision-making.

Specific research objectives include:
- Explore audience attitudes to health and financial claims made in general and in religious programming, on linear TV, radio and VoD services.
- Explore audience attitudes to the potential for harm from programming, including the extent to which, and the ways in which, it might present a risk of harm to audiences in general and specific factors which may increase the potential for harm to vulnerable people.
- Explore whether audiences think broadcasters can limit potential harm effectively, such as through messages or warnings broadcast to viewers and listeners (e.g. advising audiences to consult a qualified medical practitioner).

Award information

Awarded date

9 October 2025

Contract start date

27 October 2025

Contract end date

14 August 2026

Total value of contract

£131,695

This contract was awarded to 1 supplier.

Ipsos UK

Address

3 Thomas More Square, London, England, E1W 1YW

Reference

Companies House number: 00948470

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
England

Email

procurementnotice@ofcom.org.uk

Website

https://ofcom.bravosolution.co.uk/web/login.shtml