Published date: 24 March 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 21 January 2020

Contract summary

Industry

  • Advertising consultancy services - 79341100

Location of contract

West Midlands

Value of contract

£200,000

Procurement reference

BIP483716786

Published date

24 March 2020

Closing date

21 January 2020

Contract start date

22 January 2020

Contract end date

2 September 2022

Contract type

Service contract

Procedure type

Not specified

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

Yes

Description

Media Planning to include:
•Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives;
•Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential;
•Developing the brief for the OC's media buying partner to the standard Government Communication Service format;
•Proposing on-going research requirements to support and evaluate the marketing programme;
•Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.

More information

Links

Additional text

The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.

Award information

Awarded date

21 January 2020

Contract start date

22 January 2020

Contract end date

2 September 2022

Total value of contract

£200,000

This contract was awarded to 1 supplier.

MediaCom UK Ltd

Address

124 Theobalds Road
London
WC1X 8RX

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Julie Oakley

Address

One Brindley Place
Birmingham
B1 2JB
UK

Telephone

07951735849

Email

procurement@birmingham2022.com