Published date: 13 December 2019

Last edited date: 13 December 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 31 January 2020

Contract summary

Industry

  • Higher education services - 80300000

Location of contract

B15 2TT

Value of contract

£0

Procurement reference

FRAM465/19

Published date

13 December 2019

Closing date

31 January 2020

Contract start date

1 July 2020

Contract end date

30 June 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The University is seeking to appoint an organisation to provide student recruitment services to deliver significant growth in the number and diversity of suitably qualified international foundation students to its international undergraduate pathway programmes on the Edgbaston campus. This is to support the University's strategic ambition to grow and diversify its international student body.

These programmes are delivered in-house through the University's Birmingham International Academy (BIA) which has a prime on-campus location and is already well established and well respected in the market with a reputation for high quality delivery and excellent student experience, as evidenced by the BIA's student satisfaction and progression rates. The programmes currently include three pathways (noting there may be scope to expand the programme portfolio and intake points in the future). These are:

o Arts, Social Sciences, Business and Law Pathway (September and January intakes)
o Engineering and Physical Sciences Pathway (September and January intakes)
o Medical, Life and Geo Sciences Pathway (September intake)

There are two tender options for services to be provided as follows:

Option one: Services limited to soliciting applications from prospective international foundation students on behalf of the University and screening them to ensure they are suitably qualified before submission through the University's standard admissions processes (managed by the University's admissions office).

Option two: Services which also incorporate the admissions process, employing the University's established admissions criteria for its international pathway programmes and admitting students through the service provider's admissions function.

The successful organisation will have proven experience in successfully recruiting and admitting cohorts of international foundation students at scale, from multiple overseas markets across different regions, to pathway programmes at partner institutions. This will have been achieved through a developed global infrastructure of marketing and recruitment channels, and will ideally have been undertaken on behalf of other Russell Group universities and potentially other top 100 global institutions. Please note that our preference is to contract an organisation that has experience of pathway delivery as well as marketing and recruitment, even though we are not seeking to contract an organisation to deliver the programmes.

The key deliverables will be the achievement of pre-agreed enrolment targets, in line with University's published admissions criteria. These targets, commencing September 2021, are to be proposed by the tenderer on the basis of the information that is specified in this tender. The tenderer should specify total annual enrolment targets as well as a breakdown of annual targets for each of the University's three pathway programmes and intake points.
They sh...

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Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Thomas Hasson

Address

Edgbaston
Edgbaston
Edgbaston
B15 2TT
United Kingdom

Telephone

0121 4142890

Email

T.R.Hasson@bham.ac.uk