Published date: 28 May 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 26 June 2024, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

CV3 4PE

Value of contract

£80,000 to £260,000

Procurement reference

CF-0303600D8d000003VQwdEAG

Published date

28 May 2024

Closing date

26 June 2024

Closing time

12pm

Contract start date

2 September 2024

Contract end date

15 April 2026

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities.
The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics.
Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.
Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation.
Suppliers can apply for one lot or both.
Closing date is NOON on the 26th June 2024.
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk