Published date: 18 February 2022

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 4 March 2022, 10am

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

HX1 3UZ

Value of contract

£0 to £50,000

Procurement reference

IT-274-163-Marketing (BSUP) 2022

Published date

18 February 2022

Closing date

4 March 2022

Closing time

10am

Contract start date

11 April 2022

Contract end date

30 June 2023

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Due to an extension of the project dates, the College is seeking to appoint a marketing and communications provider from April 2022 until June 2023. Key objectives are to develop and produce a fully integrated marketing plan and undertake marketing activities to engage York, North Yorkshire and East Riding (YNYER) businesses onto The Business Scale Up Programme, and to support in raising awareness and promoting the benefits of leadership, management and consultancy to SMEs across the region.

The College is inviting applications from established marketing and communications providers that can demonstrate a track record of developing marketing and communication plans aimed at engaging employers, and that can offer a marketing plan and activities that are innovative. The provider must have, or be able to swiftly gain, local knowledge of the business and skills landscape in the YNYER region and stakeholder relationships to maximise the College's reach, and understand how to communicate with a wide range of businesses and employers.

The successfully appointed provider will be required to undertake marketing activities throughout until 30 June 2023, which should include:
o Working with the BSUP team and Calderdale College Marketing Team to produce a full marketing & PR plan for the project timeline which builds on the brand development and collateral developed in year 1 of the programme.
o Develop and manage all social media platforms, ensuring content produced drives engagement and referrals to BSUP.
o Produce, manage and maintain all digital marketing for BSUP, including (but not limited to) social media advertising and Google paid search
o Research of new marketing opportunities and their effectiveness to support the BSUP project, including (but not limited to) telemarketing, print and outdoor advertising
o Identify and propose successful and innovative marketing activities that will raise the profile of the Programme, increase SME engagement and will flex to meet economic/sectoral circumstances.
o Implementation of new marketing activities as appropriate, within budget and with consideration of best value.
o Creation, authoring and promotion of case studies
o Creation and distribution of press releases to relevant media and stakeholders

This list is not exhaustive, and suggestions for additional marketing activity are expected.

All promotion, publicity and collateral produced must adhere to the Calderdale College branding and publicity guidelines, copies of which will be provided to the successfully appointed provider, as well as the ESF branding and publicity guidelines, which can be found on the ESF website.

The Business Scale Up Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

More information

Links

Additional text

All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home

Funding Type (WEFO or EU) : EU

Funding Description

The Business Scale Up Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Sally Butterworth

Address

Francis Street
Halifax
West Yorkshire
HX1 3UZ
United Kingdom

Telephone

+44 1422399339

Email

sallyb@calderdale.ac.uk