Published date: 14 September 2023
Last edited date: 14 September 2023
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Marketing services - 79342000
Location of contract
WF1 3SP
Value of contract
£0
Procurement reference
IT-215-990-T2660
Published date
14 September 2023
Closing date
16 October 2023
Closing time
11:59am
Contract start date
1 December 2023
Contract end date
30 November 2026
Contract type
Service contract
Procedure type
Open procedure (above threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:
o Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service
o Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service.
o Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover
o Providing long term planning documentation for future campaigns and engagement strategies.
o Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.
o To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic's, Success Stories, Special features
o Provide social media management expertise to further develop brand awareness and client relationships across different platforms
o Expert knowledge of latest developments and innovations in the digital marking sector
o Create and post daily content across varied social media platforms including dedicated resource for timely responses 7 days per week.
o Promote Yorkshire Smokefree using both paid advertising and non-paid advertising methods to enhance brand awareness and contribute to increasing service user engagement levels.
o To provide monthly activity reports which should include; engagement levels, paid/non-paid advertising reports, success and improvement measures and future planning broken down in sub categories to be agreed with Yorkshire Smokefree.
More information
Links
-
- https://in-tendhost.co.uk/southwestyorkshire/aspx/
- Additional information on how to apply for this contract
Additional text
-
The Authority is using the inTend e-tendering portal to conduct the procurement process ('the e-Tendering Portal'). The e-Tendering Portal can be accessed via the Trusts website or on the following web link https://in-tendhost.co.uk/southwestyorkshire/aspx/Home. All communications (including submission of Tenders) should be carried out via the e-Tendering Portal.
Is a Recurrent Procurement Type? : No
About the buyer
Contact name
James Vickers
Address
Ouchthorpe Lane
Wakefield
West Yorkshire
WF1 3SP
United Kingdom
Telephone
01226 644048
Website
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Closing: 16 October 2023, 11:59am
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