IfATE Branding Strategy

Contract summary

Industry

• Research and development services and related consultancy services - 73000000

• Advertising and marketing services - 79340000

Location of contract

SW1P 3BT

Value of contract

£63,912.50

Procurement reference

BC.IFATE-109

Published date

19 February 2024

Closing date

26 July 2023

Closing time

12am

Contract start date

8 August 2023

Contract end date

8 November 2023

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

The Institute for Apprenticeships and Technical Education's legislative role is to bring the employer voice into the skills system in England, making sure that apprenticeships, T Levels and higher technical qualifications are high quality, up-to-date and shaped by employer needs to address skills gaps.

We are undertaking this work in the context of wider brand strategy activity being undertaken at DfE in relation to careers and skills services. The IFATE brand which is developed will act a test case, helping to shape and inform the crafting of the wider brand family created by DfE in the skills space.

What we produce will need to link with the policy and communication goals of DfE. We will include DfE in the steering group and ensure the timing works to feed insights into the DfE work.

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More information

Attachments

• RM6124_IfATE_Branding_Strategy109_Order_Form_Final_Signed_Redacted.pdf
• Signed contract

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Award information

Awarded date

7 August 2023

Contract start date

8 August 2023

Contract end date

8 November 2023

Total value of contract

£76,695

This contract was awarded to 1 supplier.

ENGINE PARTNERS UK LLP

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About the buyer

Contact name

Stef Klarner

Address

20 Great Smith Street
LONDON
SW1P 3BT
United Kingdom

Email

stef.klarner@education.gov.uk