Provision of VED Campaign Creatives & Logistics

Contract summary

Industry

• Radio, television, communication, telecommunication and related equipment - 32000000

Location of contract

Wales

Value of contract

£194,560

Procurement reference

PS 19 - 156

Published date

31 January 2020

Closing date

19 November 2019

Contract start date

21 November 2019

Contract end date

20 November 2020

Contract type

Not applicable

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

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Description

Our strategy is to get as close to those we believe are evading paying vehicle tax and disrupt their behaviour with clear, direct messaging in their locality. We will use a range of communication techniques and develop an integrated campaign to deliver this.

Our strapline and call to action is 'Tax it or Lose it'.

The campaign will run in 20 regions across the UK, using the same creatives as our last burst activity.
The regions we intend to target are: Belfast, Birmingham, Bristol, Cardiff, Coventry, Doncaster, East London, Edinburgh, Glasgow, Leicester, Manchester, Newcastle, Northampton, North London, Nottingham, Peterborough, Romford, Sheffield, South London and Swansea.
We intend to use a similar channel mix with localised messaging for each of the regions where possible: radio, print, out of home (petrol pumps nozzles, 6 sheets and digital boards), digital display and social media.

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Award information

Awarded date

21 November 2019

Contract start date

21 November 2019

Contract end date

20 November 2020

Total value of contract

£194,560

This contract was awarded to 1 supplier.

23 Red

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About the buyer

Contact name

Alun Davies

Address

DVLA
Longview Road
Swansea
SA67JL
Wales

Email

Alun.John.Davies@dvla.gov.uk