Published date: 6 December 2024
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Public relations services - 79416000
Location of contract
CV3 4PE
Value of contract
£390,000
Procurement reference
CF-0419900D8d000003VQwdEAG
Published date
6 December 2024
Closing date
22 January 2025
Closing time
12pm
Contract start date
1 April 2025
Contract end date
31 March 2028
Contract type
Service contract
Procedure type
Open procedure (above threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium.
Looking to deliver:
To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . The plan should encompass:
1) A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products
2) A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market.
The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France. The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale.
The initial contract is for 1 year with the option of 1+1 extensions.
The successful agency/representative must be based or have a commercial office in Belgium.
Indicative budget is £130k ex VAT per annum
The closing date for this opportunity is NOON on the 22nd January 2025
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.
About the buyer
Contact name
Sarah Waters
Address
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB
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Closing: 22 January 2025, 12pm
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