UK_2022_British Council Brand awareness campaign and content marketing

Contract summary

Industry

• Advertising and marketing services - 79340000

Location of contract

United Kingdom

Value of contract

£300,000

Procurement reference

BC/02630

Published date

9 February 2023

Closing date

24 October 2022

Closing time

10am

Contract start date

1 December 2022

Contract end date

6 September 2025

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

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Description

The British Council has a complex global offer that has been communicated inconsistently by lots of different functions around the world. As a result, there is lack of clarity amongst key audiences on the opportunities and benefits working with the British Council could bring to their areas of work, coupled with confusion on how to find out more specific and relevant information, or how to connect with the right part of the British Council for their needs. Therefore British Council are seeking support to deliver the following outcome goals:
1) Build awareness of the British Council's deep expertise in education and the English language to drive new business and market growth globally.
2) Reaffirm the British Council's positioning as the global expert in education and the English language with existing and prospective stakeholders, partners and clients to encourage repeat business and reinforce buying decision.

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Award information

Awarded date

30 November 2022

Contract start date

1 December 2022

Contract end date

6 September 2025

Total value of contract

£300,000

This contract was awarded to 1 supplier.

23RED LIMITED

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About the buyer

Contact name

Ahmed Akram

Address

1 Redman Place
LONDON
E201JQ
England

Telephone

01619577886

Email

ahmed.akram@britishcouncil.org