Published date: 24 February 2023
Last edited date: 13 March 2023
This notice was replaced on 28 June 2023
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 28 June 2023)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising services - 79341000
Location of contract
South East
Value of contract
£5,950,000 to £8,400,000
Procurement reference
2022UoS-0438
Published date
24 February 2023
Closing date
27 March 2023
Closing time
12pm
Contract start date
30 June 2023
Contract end date
29 June 2026
Contract type
Service contract
Procedure type
Restricted procedure (above threshold)
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights
with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for campaigns whilst providing value for money.
Paid Search is managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact. The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the University of Southampton.
About the buyer
Contact name
George-Oliver Poole
Address
BUILDING 37, HIGHFIELD CAMPUS,UNIVERSITY ROAD
SOUTHAMPTON
SO171BJ
England
Telephone
02380 592654
Website
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