Published date: 16 December 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 March 2025, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

ST5 5BG

Value of contract

£1,374,890.34

Procurement reference

IT-182-282-KU/697/DP/SM/2025 - AWARD

Published date

16 December 2025

Closing date

31 March 2025

Closing time

12pm

Contract start date

1 July 2025

Contract end date

30 September 2027

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).

The services required are fully described in the Tender Specification.

All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.

All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.

Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.

The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.

The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.

Award Criteria:
Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks
Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks
Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks
Price - Weighting: 300 marks

Award information

Awarded date

17 September 2025

Contract start date

1 July 2025

Contract end date

30 September 2027

Total value of contract

£1,374,890.34

This contract was awarded to 1 supplier.

QS Quacquarelli Symonds Limited

Address

1 Tranley Mews, Fleet Road, London UNITED KINGDOM, LONDON, United Kingdom, NW3 2DG

Reference

None

About the buyer

Contact name

Darren Pearce

Address

Keele
Staffordshire
West Midlands
ST5 5BG
United Kingdom

Telephone

01782 734124

Email

d.pearce@keele.ac.uk