Published date: 21 October 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 3 September 2021, 5pm

Contract summary

Industry

  • Agricultural, farming, fishing, forestry and related products - 03000000

  • Research services - 73110000

Location of contract

Any region

Value of contract

£69,550

Procurement reference

tender_281222/1007662

Published date

21 October 2021

Closing date

3 September 2021

Closing time

5pm

Contract start date

28 September 2021

Contract end date

31 March 2022

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Brief Description
This project will survey farmers in relation to the wider evaluation of the Catchment Sensitive Farming programme. The results will build on previous surveys to assess changes in the attitudes of farmers over time.
EA is looking for a market research agency who are professional members of the Market Research Society & who have experience in research with members of the agric. community.
Business Objectives
The overall business objective of CSF is to reduce water & air pollution from agriculture, one of the main ways the project aims to achieve this is by changing farmers' attitudes towards & understanding of the agricultural sources of pollutants & ways to mitigate against them. The farmer telephone survey allows us to assess changes in farmers' attitudes contributing to the achievement of this objective.
Research Objectives
This survey is part of the wider CSF evaluation framework. Results will be used along with information provided by CSF Officers about delivery of advice; information on the extent of advice uptake; & environmental (water quality) monitoring and modelling.
The 2021 survey will provide:
an updated assessment of the impact of the CSF project on awareness, understanding, attitudes & behaviour in CSF catchments on farmers who have been engaged with by the project;
a continued assessment of the awareness of Countryside Stewardship (CS), specifically in relation to its water quality objectives;
a continued assessment of farmers' awareness of CSF support to Countryside Stewardship; &
insight into the motivation of farmers who have taken action to reduce water & or air pollution from farming through engagement with the CSF Project.
The 3 broad research objectives are to:
measure changes in awareness and attitudes of the target audience;
understand & explain changes in behaviour & how these are affected by CSF; &
understand the effectiveness of different approaches to engage farmers with pollution issues.

More information

Attachments

Award information

Awarded date

28 September 2021

Contract start date

28 September 2021

Contract end date

31 March 2022

Total value of contract

£69,550

This contract was awarded to 1 supplier.

Market & Opinion Research International Ltd

Address

Ipsos MORI. C/O CFO-IPSOS MORI, Thomas More Square, London. E1W 1YW

Reference

Companies House number: 00948470

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Defra/Environment Agency

Address

Nobel House, 17 Smith Square
London
SW1P 3JR
England

Telephone

00

Email

DGCEnquiries@defra.gov.uk

Website

http://defra.bravosolutions.co.uk