Published date: 12 November 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 19 July 2021, 12pm

Contract summary

Industry

  • Public relations services - 79416000

  • Public relations management services - 79416100

Location of contract

W1T 1LN

Value of contract

£0 to £15,000

Procurement reference

2021/259 - AWARD

Published date

12 November 2021

Closing date

19 July 2021

Closing time

12pm

Contract start date

4 August 2021

Contract end date

3 August 2022

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Retender for PR Brief for London Film Festival Expanded.

Established in 2020, LFF Expanded featured artists and creative teams working in immersive media such as Virtual, Augmented or Mixed Reality and live immersive performance. Using cinema as a jumping off point, the aim is to literally expand audience's horizons on how to experience interactive storytelling and all kinds of immersive art forms.

Last year's LFF Expanded was showcased in a virtual museum space called THE EXPANSE, which was free to access to UK and international audiences for the duration of the festival and was visited by a total of 7,751 people from home and at BFI Southbank. The programme also presented a number of original and thought-provoking panel discussions and talks around the medium of VR and very special opportunities to meet the artists and explore pioneering new works.

To amplify LFF Expanded's second year, the PR team will need to implement a strategic campaign to engage new Festival audiences through arts, tech and consumer media via preview opportunities, talent interviews, feature opportunities and creative activations. Initial outreach will focus on raising the Festival and the XR and Immersive Programmer's profile across this landscape, building a solid grassroots platform of awareness and then allowing the campaign to broaden out into the entertainment space, offering opportunities to engage press in new technologies, artists and questions around the confluence of film-making and VR. The campaign would build to the XR Audience Award at the end of the Festival with the PR campaign working to engage audiences in the full programme and ensure investment in the recognition of the award recipient.

Award information

Awarded date

3 August 2021

Contract start date

4 August 2021

Contract end date

3 August 2022

Total value of contract

£15,000

This contract was awarded to 1 supplier.

Jessie Cohen PR & Consulting

Address

3721 Arbolada Rd. , Los Angeles, CA, United States, 90027

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Lauren Richardson

Address

BFI
21 Stephen Street
London
W1T 1LN
United Kingdom

Telephone

02071733262

Email

lauren.richardson@bfi.org.uk