Published date: 17 October 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Sales, marketing and business intelligence software package - 48480000
Sales or marketing software package - 48481000
Programming services of packaged software products - 72210000
Sales, marketing and business intelligence software development services - 72212480
Sales or marketing software development services - 72212481
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Marketing services - 79342000
Marketing management consultancy services - 79413000
Location of contract
North East
Value of contract
£40,000
Procurement reference
NCL001-DN629238-03971874
Published date
17 October 2022
Closing date
31 August 2022
Closing time
12pm
Contract start date
14 October 2022
Contract end date
31 December 2022
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The VOICE community is facilitated by an online digital platform where members register and are informed of opportunities where they are asked to express their interest in taking part in projects to provide feedback and insights. These opportunities could be working with our corporate clients looking for input into co-design of specific services or products, or with university research teams looking for insights for their research. We have identified the following work packages for this tender:Brand Identity: - A new VOICE logo potentially - sensitive to the profile, recognition and reputation of the existing logo - Consideration of sub brands e.g. VOICE X - potential requirement for sub brand logos - Refreshed brand colour palette and aesthetics - The creation of VOICE brand guidelines - Slide deck template design - Style elements, intro & outro to VOICE video content - 4 x VOICE banners of varying design to suit a range of audiences - Graphic design elements where required A Comprehensive Brand Strategy: A review and development of messaging to help us maximise impact in the following areas: - The development of a VOICE strapline - Creation of a VOICE mission statement and values - A review of how we communicate VOICE to our 3 core audiences/groups o Public - messaging to include the valuing of experience and insights and how VOICE can empower the public to influence the future by shaping research and innovation o Researchers - messaging to be primarily health and social care research focused; how VOICE can benefit and support researchers' citizen engagement and involvement programmes o Businesses - messaging to be NICA offer / national and international healthy longevity focused - How best to incorporate brand messaging into the front-end platform design for maximum impact Social Media Brand Strategy: - Design content, style and approaches including headers for each social media platform - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Facebook, Twitter, Instagram market and competitor analysis: o What the benefits of each are to us - taking into consideration our different audiences o What the differences in approach are o Advise practical ways for how we can best utilise each - for example frequency, content and style of posts etcOutputs: - A well designed and comprehensive brand identity and strategy - VOICE brand guidelines - Branded templates for VOICE slide decks and other presentation requirements - Designed social media cards across Facebook, Twitter, Instagram and LinkedIn for a range of purposes - Strapline for VOICE - A mission statement and values for VOICE - All design assets
Award information
Awarded date
11 October 2022
Contract start date
14 October 2022
Contract end date
31 December 2022
Total value of contract
£10,960
This contract was awarded to 1 supplier.
Everything is my Design
Address
BALTIC 39
Studio 29
High Bridge
Newcastle upon Tyne
Tyne and Wear
NE1 1EW
United KingdomReference
None
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Natalie Morton
Address
Newcastle University
Procurement Services, Kingsgate
Newcastle
NE1 7RU
United Kingdom
Telephone
+44 1912086396
Website
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Closing: 31 August 2022, 12pm
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