Published date: 8 October 2025
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Research services - 73110000
Location of contract
LE11 3QF
Value of contract
£179,000
Procurement reference
tender_508590/1522881
Published date
8 October 2025
Closing date
8 August 2025
Closing time
11am
Contract start date
1 October 2025
Contract end date
30 September 2027
Contract type
Service contract
Procedure type
Call-off from a dynamic purchasing system
A mini-competition or direct purchase from a pre-established dynamic purchasing system.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
Sport England wish to procure a supplier to conduct quantitative brand tracking as part of our campaign evaluations. It will involve tracking around multiple campaigns, with the main focus of the work being on the This Girl Can Campaign. To date, Sport England has procured suppliers to carry out 30 waves of tracking, looking at women's attitudes and behaviours over the campaign's 10-year history.
This tender will involve multiple waves of surveying a nationally representative sample of women, and measuring demographic information, physical activity levels, campaign awareness and attitudes towards the campaign and various questions measuring the impact of the campaign. This will need to be carried out approximately three times a year (depending on campaign activity and need). We run full waves that are approximately 15 minutes in length, and shorter 'pulse waves' which are 10 minutes in length. This will need to include a full wave of tracking every November where samples from the campaigns target audiences (LSEG women from Black communities; LSEG women aged 55-74; LSEG women who are pregnant or have a child under one; LSEG women from South Asian Muslim communities) are boosted.
More information
Award information
Awarded date
9 September 2025
Contract start date
1 October 2025
Contract end date
30 September 2027
Total value of contract
£179,000
This contract was awarded to 3 suppliers.
Savanta Group Limited
Address
Bellwether Green Limited, 225 West George Street, Glasgow, Scotland, Scotland, G2 2ND
Reference
No reference - other
Supplier is SME?
No
Supplier is VCSE?
No
YOUGOV PLC
Address
50 Featherstone Street, London, EC1Y 8RT
Reference
No reference - other
Supplier is SME?
No
Supplier is VCSE?
No
Walnut Unlimited
Address
7-11 Lexington Street, London, England, W1F 9AF
Reference
No reference - other
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
The English Sports Council
Address
SportPark 3 Oakwood Drive
Loughborough
LE11 3QF
England
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Closing: 8 August 2025, 11am
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