Published date: 16 February 2021

Last edited date: 16 February 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 7 May 2021, 12pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

CV8 2LZ

Value of contract

£122,000 to £488,000

Procurement reference

tender_263838/922058

Published date

16 February 2021

Closing date

7 May 2021

Closing time

12pm

Contract start date

1 July 2021

Contract end date

30 June 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market.

The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement.

Responsible for driving value and volume sales, the successful representative/agent will be expected to:

- Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight
- Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets
- Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef
- Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty
- Act as a brand ambassador for British produce
- Liaise with central AHDB staff in areas such as media, PR, and digital
Italian and English language skills is essential

More information

Links

Additional text

Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity

1. Register your company on the eSourcing portal (this is only required once)
Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue'
Enter your correct business and user details - Note the username you chose and click 'Save' when complete
You will shortly receive an email with your unique password (please keep this secure)

2. Express an Interest in the tender
Login to the portal with the username/password
Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content.
Click the 'Express Interest' button at the top of the page.
This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box

3. Responding to the tender
Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining)
You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT
There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

About the buyer

Contact name

Sarah Waters

Address

AHDB, Stoneleigh Park
Kenilworth, Warwickshire
CV8 2LZ
England

Email

procurement@ahdb.org.uk