Marketing Media Buying.

Contract summary

Industry

• Advertising and marketing services - 79340000

Location of contract

United Kingdom

Value of contract

£9,500,000

Procurement reference

CW38285

Published date

14 April 2022

Closing date

16 March 2022

Closing time

4pm

Contract start date

1 April 2022

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

---

Description

HMRC delivers key statutory and operational advertising campaigns within the Prime Minister's Build Back Better priorities. These campaigns are also critical for the delivery of HMRC's Strategic Objectives. HMRC requires dedicated agency resource to support it's marketing function in order to buy advertising media at the best quality and price.

The purchase of advertising media requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC. We require the assistance of a media buying agency to facilitate this. Crown Commercial Services and Cabinet Office working together, identify and appoint this specialist agency on behalf of HMG.

---

More information

Additional text

Although there is a value to the call-off contract the agency works on a campaign-by-campaign basis and renumerated for each project. The full value of the call-off contract will be achieved throughout the contract period as individual campaigns are delivered.

---

Award information

Awarded date

1 April 2022

Contract start date

1 April 2022

Contract end date

31 March 2025

Total value of contract

£9,500,000

This contract was awarded to 1 supplier.

MANNING GOTTLIEB OMD

---

About the buyer

Contact name

ian anderson

Address

5W Ralli Quays, 3 Stanley Street
Salford
M60 9LA
England

Email

ian.anderson1@hmrc.gov.uk