Published date: 22 October 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 24 May 2021, 10am

Contract summary

Industry

  • Advertising services - 79341000

Location of contract

North West

Value of contract

£50,000

Procurement reference

LPOOL001-DN543385-94293797

Published date

22 October 2021

Closing date

24 May 2021

Closing time

10am

Contract start date

26 May 2021

Contract end date

30 September 2021

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Public Health Liverpool are looking to appoint an agency to deliver a series of digital and social media campaigns running from June - September 2021. \r
\r
We are looking to appoint an agency that can:\r
• Identify appropriate digital channels to engage our target audience and book suggested channels. Please note that although we have suggested social media channels in the table, we require agencies to include within their proposal the justification for these channels and any other channels they would suggest for each campaign. \r
• Test different messages in the adverts and optimise the campaign based on click through rates.\r
\r
• Provide an assessment of the suggested channels, why they feel this is the most appropriate route to gain the greatest reach for our target audiences and include estimated audience size and reach. \r
\r
• Develop methods of measuring reach and engagement with the campaigns.\r
\r
We would expect the proposal to include:\r
• Suggested channels \r
• Target audience and size\r
• Type of advertising e.g. targeted/cost per click etc\r
• Detail key metrics such as CPC, CPV, video views, impressions etc

Award information

Awarded date

9 June 2021

Contract start date

10 June 2021

Contract end date

30 September 2021

Total value of contract

£50,600

This contract was awarded to 1 supplier.

Hit Search

Address

L3 4AF

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Greg Nixon

Address

4th Floor, Cunard Building
Liverpool
L3 1DS
England

Email

greg.nixon@liverpool.gov.uk

Website

http://www.liverpool.gov.uk