Published date: 12 February 2026

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 16 January 2026, 9:30am

Contract summary

Industry

  • Market research services - 79310000

  • Economic research services - 79311400

  • Social research services - 79315000

Location of contract

SN2 2EH

Value of contract

£0 to £30,000

Procurement reference

IT-514-501-P/REF 00000501 - AWARD

Published date

12 February 2026

Closing date

16 January 2026

Closing time

9:30am

Contract start date

12 February 2026

Contract end date

14 April 2026

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role.

Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.

Award information

Awarded date

11 February 2026

Contract start date

12 February 2026

Contract end date

14 April 2026

Total value of contract

£30,000

This contract was awarded to 1 supplier.

Morris Hargreaves McIntyre

Address

Office 2.01b, 1 Silk Street, Colony, Manchester, Greater Manchester, United Kingdom, M4 6LZ

Reference

None

About the buyer

Contact name

Procurement HE

Address

Firefly Avenue
Swindon
Wiltshire
SN2 2EH
United Kingdom

Telephone

0370 333 0607

Email

procurement-he@historicengland.org.uk