Published date: 16 October 2017

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 2 August 2017

Contract summary

Industry

  • Sales or marketing software package - 48481000

  • Advertising services - 79341000

  • Marketing services - 79342000

Location of contract

Any region

Value of contract

£57,775

Procurement reference

tender_149775/625837

Published date

16 October 2017

Closing date

2 August 2017

Contract start date

11 August 2017

Contract end date

31 March 2018

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

To build, develop and maintain an engaged community of foodies on our @GreatBritishFood Instagram to act as advocates for UK food and drink.

Instagram is the primary social media channel for the Food is GREAT campaign. We use this channel to improve perceptions of UK food and drink by building advocates and engaging both domestic and international audiences (with a focus on US consumers. This is measured by an increase in followers and engagement from these locations.

We are also working with VisitBritain who are developing bookable food and drink experiences as part of their Food Tourism Strategy - we will be able to measure the impact of the Instagram account in driving audiences to book through VisitBritain.

The Food is GREAT campaign supports the delivery of Defra and DiT's UK Food and Drink International Action Plan 2016 - 2020 (IAP). This five-year plan, launched last autumn, sets out ambitious plans for growth, to add export sales worth £2.9 billion by 2020. A key driver will be establishing wider recognition of the world class and, in many cases, world-leading strengths of the UK food and drink industry, and our rich food culture.

More information

Additional text

Please note that Defra procurement uses e-tendering, provided by Bravosolutions. In order to access the Bravo system you will need to be registered.
Could I therefore request that you register on the Bravo portal for Defra.
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If you have any problems with the registration process, please contact the Bravo helpline on 0800 368 4850 or alternatively email them at help@bravosolution.co.uk. The link you require for new registration/amendments to registrations is -
https://defra.bravosolution.co.uk

Award information

Awarded date

11 August 2017

Contract start date

11 August 2017

Contract end date

31 March 2018

Total value of contract

£57,775

This contract was awarded to 1 supplier.

M Integrated Solutions

Address

Home House, 10 Church Street , Isleworth, Greater London, TW7 6DA, United Kingdom

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

DEFRA
London
SW1P 3JR
England

Email

Network.Procurement@defra.gsi.gov.uk