Published date: 9 April 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 15 March 2021, 10am

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Recreational, cultural and sporting services - 92000000

  • Sports-event promotion services - 92621000

Location of contract

North West

Value of contract

£60,000

Procurement reference

LPOOL001-DN529001-56459285

Published date

9 April 2021

Closing date

15 March 2021

Closing time

10am

Contract start date

25 March 2021

Contract end date

30 September 2022

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The City of Liverpool is host to the World Artistic Gymnastics Championships in 2022.

The World Artistic Gymnastics Championships is the property of the International Gymnastics Federation (FIG) which is the governing body of Gymnastics worldwide. The Championships represent the pinnacle of elite gymnastics competition, attracting a substantial worldwide broadcast audience.

The venue for the 2022 Championships will be the M&S Bank Arena, Liverpool and it will take place over 9 days from 29th October to 6th November. The M&S Bank Arena also recently hosted the Vitality Netball World Cup 2019, the most successful ever netball world cup. Liverpool City Council will be the delivery organisation for the championships, working in partnership with a number of stakeholders, including British Gymnastics and UK Sport

For a successful World Gymnastics Championships in Liverpool 2022 (WGC2022), it is essential to maximize commercial revenue through industry partnerships; provide budget relieving value in kind relationships (where cash income is not achievable) and engage new audiences through commercial opportunities and event services. The event has an agreed commercial strategy and sponsor partner matrix. This tender is focused on activating the strategy by taking the opportunities to market. WGC2022 is looking to engage an individual or agency to deliver the commercial sales process and maximise commercial opportunities for the event.
The City Council and key stakeholders (UK Sport, British Gymnastics and the International Gymnastics Federation) are looking for tenders from individuals/companies who can clearly demonstrate the following key selection criteria:
• Demonstrable experience of working with international sporting partners/federations and global brands at the required level (preferably to a World or Olympic Games level);
• A strong record of delivering commercial partnerships and agreements, reaching or exceeding commercial targets set for cash income (and VIK);
• Demonstrable experience of providing innovative approaches to market, adding values to partnerships and engaging new audiences for the event through commercial contracts;
• Demonstrate an understanding of the production and logistical requirements of major sports events;
• A work plan that outlines; key work streams, delivery and milestones

More information

Previous notice about this procurement

World Gymnastics Championships - Liverpool 2022 Commercial Sales

  • Opportunity
  • Published 1 March 2021

Links

Award information

Awarded date

7 April 2021

Contract start date

12 April 2021

Contract end date

6 October 2022

Total value of contract

£132,500

This contract was awarded to 1 supplier.

Reg@Co Ltd

Address

NW1 0AG

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

Yes

About the buyer

Contact name

Greg Nixon

Address

4th Floor, Cunard Building
Liverpool
L3 1DS
England

Email

greg.nixon@liverpool.gov.uk

Website

http://www.liverpool.gov.uk