Published date: 8 October 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 7 July 2020, 12pm

Contract summary

Industry

  • Communications network - 32412000

Location of contract

Any region

Value of contract

£30,000

Procurement reference

tender_245332/893304

Published date

8 October 2020

Closing date

7 July 2020

Closing time

12pm

Contract start date

17 July 2020

Contract end date

31 December 2020

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

We don't always have the voice that our target audiences will listen to or the reach required to find them, so working with partners will amplify our messages and maximise the impact of our campaign.

We are seeking agency support to help us develop a partnership marketing strategy for this campaign. To complement our existing approach, we need support to identify and prioritise partners to help us reach our target audiences, to increase awareness of fishing, the fishing licence, drive sales and improve anglers' understanding of how their licence fee is spent. We need to reach our audiences at the right time, with the right messages through the right partners.

We are seeking an agency to work with us to:

- develop a strategic partnership marketing framework for this campaign;

- identify, map and prioritise potential partners who can promote and support our campaign, offer value-in-kind or co-create content to increase the number of people wanting to go fishing and ensure they know they need a fishing licence. Suggested partners can be from a range of commercial businesses (eg tackle brands, fishing venues, brands or retailers) and from third-sector organisations;

- develop a partnership pack to be used to engage with potential partners; and

- engage, recruit and manage campaign partners including the negotiations of any offers of support.

More information

Attachments

Additional text

Please note that Defra procurement uses an E-tendering system for Procurement activities. This is currently provided by Bravo Solutions. To access appropriate tendering and contractual documents, please access the E-Tendering portal at https://defra.bravosolution.co.uk";, ensuring that your registration includes "Defra". If you have any problems with this system, please contact Bravo on their telephone helpline number 0800 368 4850 or by emailing them at help@bravosolution.co.uk.

Award information

Awarded date

17 July 2020

Contract start date

17 July 2020

Contract end date

31 December 2020

Total value of contract

£30,000

This contract was awarded to 1 supplier.

23Red

Address

20 Northover Street, London, N1 9BG

Reference

Companies House number: 397 4936

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

17 Nobel House
London
SW1P 3JR
England

Email

network.procurement@defra.gov.uk