Published date: 8 September 2023

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 20 October 2023, 10am

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

North West

Value of contract

£14,000,000

Procurement reference

BIP807286939

Published date

8 September 2023

Closing date

20 October 2023

Closing time

10am

Contract start date

1 April 2024

Contract end date

31 March 2026

Contract type

Service contract

Procedure type

Negotiated procedure

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

There will be three Lots to this procurement:
1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN.
2. Media Planning & Buying -
•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives.
•Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points.
•Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client.
3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks.

Please refer to the attached Memorandum of Information.

More information

Links

About the buyer

Address

Bridgewater House
58-60 Whitworth Street
Manchester
M1 6LT
UK

Telephone

+443300954077

Email

procurement.services@tpexpress.co.uk