Published date: 26 February 2019

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 10 September 2018

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

London

Value of contract

£200,000

Procurement reference

TFL001-DN358532-73809846

Published date

26 February 2019

Closing date

10 September 2018

Contract start date

10 December 2018

Contract end date

10 December 2021

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Slide creative and wider ArcelorMittal Orbit integrated campaigns have been very successful so far, helping make a loss making venue profitable. However, by the time this tender process is completed, some of these campaigns and overarching creatives will have been in market for 2 years.
We are therefore looking for a partner to develop or evolve an overarching creative solution(s) for the ArcelorMittal Orbit and The Slide and help meet the objectives. In developing this overarching creative solution we also require the appointed agency:
• To demonstrate a strategic and creative approach in developing a suite of high impact content.
• To create advertising taglines and provide copywriting support. We see this support taking the form of short form copy on print adverts, and terminology that can be fed across online platforms.
• Develop templates / the look and feel for London and UK-wide marketing campaigns. The types of materials regularly used in our campaigns includes but are not limited to:
o Outdoor billboard advertising (static and digital)
o Display advertising (MPU and leaderboards e.g. Time Out)
o Website graphics
o Social media static and motion content
o Bespoke eshot graphics
o Short (10 second) motion digital adverts
o Print adverts in London based newspapers as well as Tourism magazines.
• Help reinvigorate the ArcelorMittal Orbit as a visitor attraction with stunning London skyline views, and make it clear that this attraction is situated in Queen Elizabeth Olympic Park.
• Provide strategic counsel and creative ideas on how we can drive consumer engagement and boost ticket sales through social media and digital activity - in particular, how this links through to the website and PPC (see list of tasks above).

In addition, we will need more practical, day-to-day support, including, but not limited to:
• Delivery of ad-hoc advertising and marketing materials, to support promotional opportunities which fall out of campaign periods.
• Maintenance of the ArcelorMittal Orbit website.
• Hosting of the ArcelorMittal Orbit website and ensuring excellent site performance including providing out-of-hours support in the site of major site issues (eg the site going down or a security breach).
• Development of new features, pages and functionality for the ArcelorMittal Orbit on request from LLDC Marketing team.
• Management of the ArcelorMittal Orbit PPC programme, including PPC ad buying (and providing PPC evaluation and monitoring reports).
• Elements of ArcelorMittal Orbit media buying, particularly around major campaigns.
• Periodic Google Analytic reporting - to assist with post campaign evaluation and contribute to strategic decision making based on insights

More information

Previous notice about this procurement

GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support

  • Opportunity
  • Published 9 August 2018, last edited 9 August 2018

Additional text

To participate in this procurement Potential Providers must first be registered on the TfL e-Sourcing Suite. If you have not yet registered this can be done online - refer to the Suppliers Guidance available on the ProContract portal https://procontract.due-north.com/Register.

For technical assistance on use of the eSourcing Suite please contact the Pro-Contract Helpdesk directly via email to: ProContractSuppliers@ProActis.com

Award information

Awarded date

8 January 2019

Contract start date

1 February 2019

Contract end date

31 January 2022

Total value of contract

£225,000

This contract was awarded to 1 supplier.

AKA Promotions Ltd

Address

117 Shaftsbury Avenue, London, WC2H 8AF

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Ellena Blakey

Address

Windsor House
42-50 Victoria Street
London
SW1H 0BD
United Kingdom

Telephone

+44 2070000000

Email

ELLENABLAKEY@TFL.GOV.UK

Website

https://tfl.gov.uk