Published date: 1 May 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 25 March 2024, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV3 4PE

Value of contract

£38,000 to £190,000

Procurement reference

CF-0294900D8d000003VQwdEAG

Published date

1 May 2024

Closing date

25 March 2024

Closing time

12pm

Contract start date

1 June 2024

Contract end date

31 May 2029

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Awarded notice - AHDB intend to procure a Contract to a successful Supplier for the provision of in-store observational audit work for pork (PorkWatch).The successful supplier will be required to deliver audits for Pork, conducted regularly throughout the calendar year across a sample of 150 stores stratified by region and store size, as well as ensuring value for money for levy payers is provided. Core requirements are:
• To conduct an observational audit (at time critical periods) of all fresh pork (fresh pre packed), bacon, gammon, sausages and ham products 6 times a year. The sample should cover the 10 largest multiple retailers
• Data to be collected in all chilled cabinets within the retailer, including gondola ends and secondary fixtures.
• Historical results which AHDB currently hold must be incorporated into the results so that changes over time can be tracked. Results must be provided separated by individual retailer as well as at total market level.
• Results must be provided in both in tabular format and chart format using a suitable software package. (e.g. Excel/ PowerPoint/Other) Tabular results to reach AHDB within 10 days of the audit taking place.
• Results must show the percentage of facings that :
o Display a British country of origin
o Are Branded v own label (including the proportion of each that is British)
Closing date is NOON 25th March 2024.

More information

Attachments

Award information

Awarded date

17 April 2024

Contract start date

1 June 2024

Contract end date

31 May 2029

Total value of contract

£190,000

This contract was awarded to 1 supplier.

ESA Market Research Limited

Address

12-20 Baron Street, London N1 9LL

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

AHDB, Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk