Published date: 27 July 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 16 June 2023, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

SE1 9HA

Value of contract

£137,760

Procurement reference

tender_371161/1240742

Published date

27 July 2023

Closing date

16 June 2023

Closing time

12pm

Contract start date

13 July 2023

Contract end date

30 November 2023

Contract type

Service contract

Procedure type

Other: Mini Competition

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Ofcom require qualitative research to explore current attitudes towards programmes presented by politicians. The objectives of the research will look at:

- Audiences' understanding of the characteristics of news and current affairs programmes audience expectations of due impartiality across a range of programming
- Expectations of due impartiality when programmes are presented by serving and non-serving politicians, as well as the leader of a political party
- Understanding whether certain factors cause expectations of due impartiality to vary in relation of current affairs
- Whether audiences' trust is impacted by the fact that politicians are presenting current affairs programmes, when impact (if any) does it have in trust/ confidence in broadcast news and current affairs
- Audience views on whether the rule restricting politicians from presenting news should be extended to current affairs.
- Do audiences have different views on the politicians taking a role as interviewers and reporters, as opposed to presenters, in current affairs programmes
- The benefits audiences and wider society see from politicians presenting current affairs

This research will be explored with audiences aged 18+ conducted across all four nations, with a mixture of central and non-central areas that will also cover a diverse range of people.

Award information

Awarded date

13 July 2023

Contract start date

13 July 2023

Contract end date

30 November 2023

Total value of contract

£137,760

This contract was awarded to 1 supplier.

Ipsos Mori

Address

3 Thomas More Square, London, England, E1W 1YW

Reference

Companies House number: 01640855

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Deanne Matty

Address

Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
England

Email

deanne.matty@ofcom.org.uk

Website

https://ofcom.bravosolution.co.uk