Published date: 25 March 2019

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 16 November 2018

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV8 2TL

Value of contract

£0

Procurement reference

2018-338

Published date

25 March 2019

Closing date

16 November 2018

Contract start date

1 April 2019

Contract end date

31 March 2023

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase.
Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.

Award information

Awarded date

1 March 2019

Contract start date

1 April 2019

Contract end date

31 March 2023

Total value of contract

£3,372,000

This contract was awarded to 1 supplier.

Ogilvy & Mather

Address

18 Upper Ground, London, SE1 9RQ

Reference

None

Value of contract

£3,372,000

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

THIS PROJECT HAS BEEN AWARDED AGAINST FRAMEWORK RM3774

About the buyer

Contact name

Sarah Jackson

Address

AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
England

Telephone

0

Email

sarah.jackson@ahdb.org.uk

Website

www.ahdb.org.uk