Published date: 19 January 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 21 January 2018

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

London

Value of contract

£0

Procurement reference

BIP297547125

Published date

19 January 2018

Closing date

21 January 2018

Contract start date

13 February 2018

Contract end date

12 February 2019

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

The minimum investment required is £500,000, up to a maximum of £3M with a plan for further investment should the activity be successful.

More information

Links

About the buyer

Contact name

Procurement

Address

Upper Ground Floor
1 Victoria Street
London
SW1H 0ET
UK

Telephone

+442075781266

Email

procurement@visitbritain.org