Published date: 5 May 2020

Last edited date: 4 June 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 10 June 2019

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

Location of contract

NG7 2RN

Value of contract

£200,000 to £250,000

Procurement reference

PROC LSB ITT/897 - AWARD

Published date

5 May 2020

Closing date

10 June 2019

Contract start date

1 August 2019

Contract end date

31 July 2020

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The University of Nottingham requires the services of a strategic media planning agency to build global reputation and to support the University in meeting its annual student recruitment targets. As part of the marketing strategy, there are a number of annual digital, marketing and communications campaigns delivered globally.
In 2018/19, key campaigns included a Global Reputation Campaign and a Global Student Recruitment Campaign. The selected agency will be required to undertake strategic media planning and buying and provide real-time reporting to inform and drive future refinement of campaigns.
The media planning agency will be required to work collaboratively with the University's internal teams to include marketing, digital and content, media relations as well as external creative agencies, predominantly with the lead agency for all brand development work. The creative agency is responsible for the development of required marketing and communication assets for executing the creative campaigns but the media agency will need to ensure optimum execution of the creative with accurate media specifications and code to measure ad effectiveness.

Award information

Awarded date

12 November 2019

Contract start date

1 August 2019

Contract end date

31 July 2020

Total value of contract

£250,000

This contract was awarded to 1 supplier.

SMRS Ltd

Address

Express Networks 2, United Kingdom, M4 6BD

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Leanne Bryant

Address

Lenton Lane
Nottingham
Nottinghamshire
NG7 2RN
United Kingdom

Telephone

01159513635

Email

bbzlsb@exmail.nottingham.ac.uk