Published date: 4 March 2019

Last edited date: 4 March 2019

Closed future opportunity - This means that a potential contract has passed its approach to market date. A buyer can choose to consider any supplier interest or convert this notice into an opportunity ready for live procurement.


Approach to market date: 8 April 2019

Contract summary

Industry

  • Radio, television, communication, telecommunication and related equipment - 32000000

Location of contract

South East

Value of contract

£0 to £220,000

Procurement reference

National Museum of the Royal Navy Media Planning and Buying

Published date

4 March 2019

Approach to market date

8 April 2019

Contract start date

29 April 2019

Contract end date

31 March 2022

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are looking to appoint a specialist media buying agency to provide the following services:

• To position NMRN with target markets by developing relationships with key media groups.

• Give cost effective coverage, in relation to the budgets available.

• To help broaden the reach and awareness of NMRN through effective use of advertising and media sponsorship, and improve the cost efficiency of our media buying.

• To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations.


• To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible.

• To provide consultancy and work closely with the NMRN team, partners and appointed agencies including graphic designers, on best practice in messaging, design and new outlets should the need require.

Agencies should submit proposals which demonstrate:
Market Knowledge
Understanding of NMRN and its strategic aims
Relevant Previous Experience
Tender proposals should include :

A summary of your approach for delivering the requirements of this contract demonstrating your understanding of the tourism/leisure and heritage sector and the aims and ambitions of The NMRN.

Include details of previous experience of contracts of this nature (no more than three examples) demonstrating breadth of reach and creativity (including visual examples)

How the model for delivery will provide added value to the outcome of the contract

A full cost breakdown. This should include details of the numbers and status of staff involved, their time and associated costs. VAT and expenses should be identified separately.

Details of the account handling team and responsibilities.

Scenario submission:
In addition, please include a proposal for the following scenario which demonstrates the following criteria:

• Demonstrating understanding of the brief and NMRN aims
• Range and suitability of suggested outlets
• Knowledge of target market
• Value for money
• Creativity

'Portsmouth Historic Dockyard is launching a brand new UK exclusive 'Horrible Histories Pirate Exhibition' for Easter 2019 and wants to attract visitors both inside and outside of the South East region, and including London during the Easter holidays.

The campaign will run from 1 - 22 April and should incorporate a mixture of platforms. The budget available for this campaign is £40, 000+VAT. Please prepare a proposal to support this campaign, including suggested titles and outlets, details of pricing and costs and a simple schedule. You may also include previous examples of similar adverts.

More information

Spend profile

This table displays the spend profile of the notice
Financial year Budget
2019/2020 £220,000

Attachments

Additional text

Due to OJEU procurement, the dates have been adjusted:

1 Issue of ITT Wed 6 February 2019;
2 Final Date for receipt of any tenderer's questions 2 weeks from tender issue 18 March 2019;
3 Responses to questions circulated 1 WEEK 25 March 2019;
4 Deadline for return of tenders (minimum of 28 working days after issue date) 8 April 2019 1200hrs;
5 Desktop Evaluation of tenders and Interviews only if needed (1 week) 8-15 April 2019;
6 Award notice issues 15 April 2019;
7 Standstill 10 days from award notice 29 April 2019;
Commencement of contract 29 April 2019;
8 Completion of Works 31 March 2022;

About the buyer

Contact name

Jane Hodgkins

Address

Nmrn,Hm Naval Base (Pp66)
Portsmouth
PO13NH
England

Telephone

02392728065 ext 2072

Email

jane.hodgkins@nmrn.org.uk

Website

www.nmrn.org.uk