User Journeys Towards Enabling Online Misogyny - Qualitative Research

Contract summary

Industry

• Market research services - 79310000

Location of contract

SE1 9HA

Value of contract

£68,670

Procurement reference

tender_431837/1387655

Published date

24 July 2024

Closing date

10 May 2024

Closing time

12pm

Contract start date

28 June 2024

Contract end date

31 December 2025

Contract type

Service contract

Procedure type

Other: Under threshold ITT

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

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Description

Our goal is to provide insight that informs policy in relation to online misogyny. Specifically, we wish to:

Understand user journeys towards enabling online misogyny. In particular:
develop an understanding of how individuals are drawn into communities that engage in and encourage online gender-based violence and abuse
map user behaviours on different points of the user journey when engaging or encountering online misogyny
explore the platform contexts that may enable misogyny

Understand the ways in which media literacy impacts online misogyny.
provide a picture of how levels of media literacy shape individuals' understanding of their actions online and the impacts of those actions
explore the differences that may exist between on and offline behaviour and attitudes

Understand potential media literacy interventions.
identify the points along the user journey where media literacy platform interventions designed to reduce online abuse and misogyny might be most effective

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Award information

Awarded date

7 June 2024

Contract start date

28 June 2024

Contract end date

31 December 2025

Total value of contract

£68,670

This contract was awarded to 1 supplier.

ESRO Ltd (Trading as Revealing Reality)

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About the buyer

Address

Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
England

Email

procurementnotice@ofcom.org.uk