Published date: 7 March 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Sales, marketing and business intelligence software package - 48480000
Sales or marketing software package - 48481000
Programming services of packaged software products - 72210000
Sales, marketing and business intelligence software development services - 72212480
Sales or marketing software development services - 72212481
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Marketing services - 79342000
Marketing management consultancy services - 79413000
Location of contract
England
Value of contract
£25,000
Procurement reference
NCL001-DN594792-12576253
Published date
7 March 2022
Closing date
11 February 2022
Closing time
12pm
Contract start date
1 March 2022
Contract end date
28 February 2023
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising.
The supplier will need to be able to work across channels:
• independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches
• provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign)
It is expected the value of each campaign request will be between £5,000 and £100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period.
The supplier may also be required to source and secure conference and award sponsorship opportunities.
The supplier specifically is required to have the ability to provide the following services and experience:
• Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment
• Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector
• Knowledge and experience booking campaigns
• understanding of key award ceremonies for the Higher Education industry
• Experience securing award ceremony and/or conference sponsorship opportunities
• Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance
• Provide full campaign reporting and optimisation as well as a breakdown on hours worked
• Provide support on creative optimisation and testing inclusive of campaign costs
• Provide regular insight into industry best practice, trends and future placement opportunities
• ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house
• Provide a single Account Manager for all campaigns
• Ensure appropriate non-disclosure agreements are in place
Award information
Awarded date
24 February 2022
Contract start date
1 March 2022
Contract end date
28 February 2023
Total value of contract
£750,000
This contract was awarded to 1 supplier.
SMRS Ltd
Address
Express Networks 2
3 George Leigh Street
Manchester
Lancashire
United Kingdom
M4 6BDReference
None
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Address
Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
England
Website
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Closing: 11 February 2022, 12pm
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