Published date: 1 December 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 2 September 2021, 10am

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

Any region

Value of contract

£1,200,000

Procurement reference

tender_262621/1018560

Published date

1 December 2021

Closing date

2 September 2021

Closing time

10am

Contract start date

8 October 2021

Contract end date

31 March 2022

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Young People's Futures contract has now been awarded.

The campaign will target young people aged 14-19 (and their influencers), with communications about the education, training, and employment support options that are available to them, so they can get the best start to their working lives, employers can fill their skills gaps and the nation can Build Back Better from the pandemic.

The key requirements of the successfully appointed lead agency will be to:
- develop a brand and campaign strategy
- design an insight- and audience-led strategic and creative approach, based on collaborative working and co-creation with DfE partners and young people
- plan, design and produce campaign materials for the first phase of the campaign - it's (soft) launch from January to March 2022
- ensure the campaign has longevity and can be used/developed further, beyond the initial contract period, ensuring seamless delivery after March 2022
- balance national communications alongside any regionally targeted communications as required
- develop a testing and evaluation strategy (in partnership with DfE and partner research agencies)

More information

Attachments

Award information

Awarded date

22 September 2021

Contract start date

8 October 2021

Contract end date

31 March 2022

Total value of contract

£1,200,000

This contract was awarded to 1 supplier.

M&C Saatchi (UK) Ltd

Address

36 Golden Square, London, Westminster, W1F 9EE , UNITED KINGDOM

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Charlotte

Address

2 St. Paul's Place
Sheffield
S1 2JF
England

Email

charlotte.bullimore@education.gov.uk