Published date: 21 June 2021
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Administrative services related to tourism affairs - 75125000
Location of contract
SW1W 0BD
Value of contract
£4,500,000 to £27,000,000
Procurement reference
CF-0000100D4L000000DloEUAS1
Published date
21 June 2021
Closing date
21 July 2021
Closing time
12pm
Contract start date
10 August 2021
Contract end date
9 August 2022
Contract type
Service contract
Procedure type
Open procedure (above threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.
VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.
The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.
A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals.
The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year.
To register for this opportunity and to access the tender documentation, please use the following link:
https://visitbritain.force.com/s/Welcome
About the buyer
Contact name
Procurement Team
Address
3 Grosvenor Gardens
Victoria, London
SW1W 0BD
GB
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Closing: 21 July 2021, 12pm
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